The new What’s in a Name? movie is the biggest video feature to come out of Airush Kiteboarding since 2014.
Rather than just produce a film to serve product campaigns, we wanted to create a complete movie involving every aspect of Airush to tell the story of the brand itself.
Filmed in the three locations of Cape Town, Mauritius and Brazil, the sixteen minute feature is a beautifully shot masterpiece and a true testament to Airush Kiteboarding.
The movie showcases the utmost talent of the riders and what they are truly capable of, but also offers a rare insight behind Airush.
The viewer gets a glimpse of the design work taking place in the Cape Town office, the hands on innovation created in the workshop next door, and the rigorous product testing in action across the road at the beach. The movie gives transparency to the brand and shows the hands on dedication that we’re proud of: it brings the people behind Airush to life.
INTRO / Sean Koch Trio - “Welcome To The Light” (composed and written by Sean Koch Trio, published by Budde Music)
SOMEWHERE IN AFRICA / Kyle Watson - “Toys”
SOMEWHERE IN BRAZIL / Two Strokes - “Paradise”
BACK IN AFRICA / Sean Koch Trio - “Flow” (composed and written by Sean Koch Trio, published by Budde Music)
DIAMANTE EM BRUTO / Los Tacos - “Mira Mira”
DUSK TILL DAWN / Sean Koch Trio - “Lift You Up” (composed and written by Sean Koch Trio, published by Budde Music)
THE MEXICAN / Super Unknown