Real innovation is not an easy dream to chase. It takes constant dedication and hours of designing, building, testing and then doing it all over again. It’s generally not about a quick or simple solution, but more about a big idea that could take years to perfect. Our secret is the combination of designer experience, rapid prototyping, and group of highly committed athletes and product testers. This led to the concept of “By Innovators, for Innovators”. An alignment between designers working relentlessly to create something new, and riders who are seriously pushing the limits of riding.