It is what keeps us up at night; gets us arguing and debating; testing, retesting; criticizing & questioning everything we thought we knew until finally, we have a product that survived the gauntlet. This is what we present to you, the rider.
Digital Composite Design
Our innovative processes
In theory these are each simple processes, but in application these are lifetimes of work. Developing a mastery in a host of critical disciplines beyond great ideas: iterative design & engineering, material selection, rapid digital prototyping, extensive testing and finally duplicating this exactly in our digital production processes. We know results are worth it, and if you’ve ever ridden any of our products, we believe you will agree.
The first step in the creation of a product is defining why something needs to be made, how we can bring something new to the customers, and what problems these solve.
We start from a completely blank space to rethink a product in the design lab.
We spend time testing, connecting with riders around the world and immersing ourselves into what kiteboarding will look like in 10 years. We then chase that idea immediately and constantly.
“We hire smart people, who have a diverse range of interests. Ideas are often taken from proven engineering concepts and applied to our industry.”
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