FOUNDED IN 1986
Pure Stoke was founded in April of 1986 under the name 2nd Wind Sports. The shop was originally conceived as a local sports equipment consignment store dedicated to selling new and used windsurfing, skiing and camping equipment. Over the years, the store grew to be a consistent link for supplying Gorge Sports adrenaline junkies with their purchase needs. In October of 2005, Pepi and Erica Gerald took over the ownership with a bold plan to introduce and establish an expansion of the new retail inventory section of the shop, while still maintaining the originally loved consignment sales department. As the years have come and gone, the shop has always been quick to adapt to the ever-evolving trends in the sports of kiteboarding, stand up paddleboarding, surfing, skiing, snowboarding, camping, climbing, mountaineering, and even now with the rapidly growing sport of wingfoiling. Following this tradition of adapting to change, as of May 2020, the shop is now known as Pure Stoke. Hood River’s, premium year-round outdoor specialty sports retailer, and honored to be selected as one of the few Airush destination stores.