Pure Stoke
We bring Pure Stoke to the Gorge! Specialty: Camp, hike, skiing of every sort, skateboarding, snowboard & snowshoes, longboarding, kiting, SUP, and more!
FOUNDED IN 1986
Pure Stoke was founded in April of 1986 under the name 2nd Wind Sports. The shop was originally conceived as a local sports equipment consignment store dedicated to selling new and used windsurfing, skiing and camping equipment. Over the years, the store grew to be a consistent link for supplying Gorge Sports adrenaline junkies with their purchase needs. In October of 2005, Pepi and Erica Gerald took over the ownership with a bold plan to introduce and establish an expansion of the new retail inventory section of the shop, while still maintaining the originally loved consignment sales department. As the years have come and gone, the shop has always been quick to adapt to the ever-evolving trends in the sports of kiteboarding, stand up paddleboarding, surfing, skiing, snowboarding, camping, climbing, mountaineering, and even now with the rapidly growing sport of wingfoiling. Following this tradition of adapting to change, as of May 2020, the shop is now known as Pure Stoke. Hood River’s, premium year-round outdoor specialty sports retailer, and honored to be selected as one of the few Airush destination stores.
Location
Hood River is famous for serving up strong winds and rowdy, but exceptionally fun riding conditions on the Columbia River from May through September. In addition to the epic windsports opportunities, Hood River is also home of the coveted multisport days, where you can kite, paddle, climb, hike, ski/snowboard, whitewater kayak and/or mountain bike all in one day due to the close proximity to all these pursuits. No matter how hard you try to do as much as you can sports-wise in this town, it seems that there is always someone else in town doing one more sport that you forgot in that day. It honestly is a fantastic and fun game to play around here (well, unless you are stuck at work having to hear about it all day long!). On top of all of these fun pursuits, the Gorge is also home to many local wind/watersports manufacturers, designers, and also a 2nd home for many world class athletes, who all choose the Gorge as their place to live because of the endless sports opportunities that are available on a daily basis.
PASSION
Pure Stoke started as a wind sport store and later evolved to be a year-round outfitter. In the summer we feature everything you need for kiteboarding, foilboarding, wingfoiling, stand-up paddleboarding, camping, hiking, climbing, mountaineering and skateboarding as well as all the local knowledge plus hands-on gear knowledge that you want to know!
In the Winter, we turn our attention to downhill skiing, cross-country and skate skiing as well as snowboarding and back-country touring gear with avalanche safety equipment, winter camping gear, snowshoes, plus all the books and maps.
We do what we love and we love what we do. Every item we sell in Pure Stoke is selected because we believe in the value and capability of that product.
PEOPLE
Our staff is equipped with all the knowledge about each sport, and the gear required to get you out there no matter what your ability level or budget, with local knowledge of trails, waterfront access sites, climbing routes and ski areas. We love what we do, we use what we sell, and we do the research for you. We have a solid pledge to excellent customer service, so you are always welcome and encouraged to come back with questions and support. The team at Pure Stoke is there to assist you...
Opening Hours
Monday: 10-5pm
Tuesday: Closed
Wednesday – Sunday: 10-5pm
