Hey everyone, Alex Pastor here.
I’ve got some big news to share with you - and honestly, I couldn’t be more excited.
Airush is entering a bold new era. As we transition to new shareholders, we’re taking this opportunity to refocus on what really matters - creating outstanding products and building real, authentic connections with the riders, customers, and athletes who make this sport what it is.
I’m incredibly honored to step into the role of CEO, with the opportunity to continue shaping the brand that’s been such a major part of my life since 2009.
Airush has always stood for innovation, performance, and passion for kitesurfing - and now, we’re taking that legacy to the next level. From developing the Razor and Livewire in 2010, to winning the first Freestyle event ever in boots in 2011, claiming my World Title in 2013, and being named Rider of the Year in 2016 - Airush has been with me throughout it all.
I’ve had the privilege of helping develop freestyle gear for legends like Bruna Kajiya, and testing the latest Team Series innovations, including the all-new H2 Triaxial Ultra PE technology.
Now, my kitesurfing center in Spain will become the new Airush headquarters - a place where innovation, creativity, and passion come together.
But this isn’t just about me - it’s about the incredible team driving this next chapter.
First up, Stéphane Samat, our new Chief Operations Officer. Stéphane has over 20 years in the watersports industry and previously played a massive role in making Airush France our number one market. After a few years away, he’s back - bringing global experience, deep insight into our customers, and the drive to take Airush to the next level commercially.
Then we have Graham Wiles, our Creative Director. Graham’s been shaping the look and feel of Airush for over a decade, combining technical precision with creative vision. He’s worked with some of the most iconic brands in our industry, and his creative leadership is going to keep Airush’s identity sharp, bold, and unmistakably authentic.
And of course, Mark Pattison, our Lead Product Designer. Mark’s been with Airush for 23 years - and his designs have powered multiple World Championships. The Lithium, Ultra, Session, Lift, Razor, Team Series… those are just a few of his creations. He’s the quiet genius at the heart of our innovation, constantly pushing the limits of kite performance and durability.
Together, we’re building a stronger, more focused, inspired Airush. One that honors our heritage while embracing the future. Our mission is simple: to innovate fearlessly, perform relentlessly, and stay true to the passion that connects riders around the world.
This is the next chapter of Airush - and it starts now. Thank you all for being part of this journey. I can’t wait to show you what’s coming next!
- Alex Pastor