Our mission is to help riders explore their world through the power of wind and water. From your first session to your greatest breakthrough, every Airush product is engineered for peak performance, precision, and control. Whatever your style or the conditions, our goal is simple – more time on the water, higher performance, and the ultimate freedom to ride.
Introducing our core values, the foundation of everything we do:
Innovation, Durability, and Sustainability.
Core Values
High performance is engineered through vision, persistence, and a relentless cycle of design, testing, and refinement. True innovation thrives on bold ideas, shaped through the synergy of skilled designers, rapid prototyping, and a dedicated community of athletes, testers, and riders who live the experience every day. This is the essence of our “By Innovators, For Innovators” philosophy – where those who create, those who test, and those who ride are one and the same.
Core Values
We believe high performance products should stand the test of time. That means no compromises, just exceptional gear built to last, so you can ride longer, harder, and with total confidence in every session. We don’t just celebrate longevity, we design for it. It’s about choosing gear that becomes an extension of your body, knowing it can handle the conditions, and relying on it for years to come.
Core Values
From being 10 x carbon positive, to our solar powered design center and our relentless pursuit of more sustainable materials and processes, our ethos regarding sustainability and sustainable partnerships truly drives us. Our fundamental aim is to leave the planet better off than when we started.
Airush develops high-performance equipment across wind and water sports,built for every style of riding and every level of progression.
Our two core technology collections reflect this balance:
Technology Collection
A tried-and-tested collection focused on accessibility, reliability, and versatility.
Technology Collection
Cutting-edge equipment that pushes performance boundaries for the most demanding riders.
AIRUSH TEAM RIDERS
Meet the dedicated team that transforms the vision into reality, the innovators, designers, and testers behind every product. They are the essential core of our operation, embodying the values of Innovation, Durability, and Sustainability in their daily work, and are the true strength of our brand.
