


OUR ETHOS
THE FOUNDATIONS WE CONSTANTLY BUILD AND IMPROVE ON
OUR ETHOS
THE FOUNDATIONS WE CONSTANTLY BUILD AND IMPROVE ON
KITEBOARDING NEWS
READING TO STIMULATE THE MIND
KITEBOARDING NEWS
READING TO STIMULATE THE MIND
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NEW HO'OKIPA ULTRA PE
Developed in partnership with Challenge Sailcloth, this unique Ultra PE leading edge and strut composite material is 25% lighter and 10x stronger than traditional fabrics. This allows for 50% higher pressure, creating increased stiffness combined with a thinner leading edge. The result is supercharged responsiveness coupled with sublime handling, and of course the long-term performance you expect from Airush.
UHMWPE fibers (non-branded Dyneema® or Spectra®) are the lightest and strongest fibers commercially available, with a tensile strength 15x stronger than steel. UHWMPE is created by a gel-spun extrusion process which draws out extremely long chains of polyethylene, aligned along a molecular backbone. This alignment effectively transfers load through the fiber for high modulus and strength.
NEW HO'OKIPA ULTRA PE
Developed in partnership with Challenge Sailcloth, this unique Ultra PE leading edge and strut composite material is 25% lighter and 10x stronger than traditional fabrics. This allows for 50% higher pressure, creating increased stiffness combined with a thinner leading edge. The result is supercharged responsiveness coupled with sublime handling, and of course the long-term performance you expect from Airush.
UHMWPE fibers (non-branded Dyneema® or Spectra®) are the lightest and strongest fibers commercially available, with a tensile strength 15x stronger than steel. UHWMPE is created by a gel-spun extrusion process which draws out extremely long chains of polyethylene, aligned along a molecular backbone. This alignment effectively transfers load through the fiber for high modulus and strength.
BY INNOVATORS FOR INNOVATORS
BY INNOVATORS
FOR INNOVATORS
Real innovation is not an easy dream to chase. It takes constant dedication and hours of designing, building, testing and then doing it all over again. It’s generally not about a quick or simple solution, but more about a big idea that could take years to perfect. Our secret is the combination of designer experience, rapid prototyping, and group of highly committed athletes and product testers. This led to the concept of “By Innovators, for Innovators”. An alignment between designers working relentlessly to create something new, and riders who are seriously pushing the limits of riding.