AN ESSENTIAL JOURNEY
As a group of avid wind, wave and outdoor enthusiasts, it is incredibly obvious that we cannot take so much pleasure from nature and destroy it at the same time.
Our passion for riding, technology and bio-mimicry in particular, along with our continual exploration of new and incredible kite and surf locations, inspires our participation in the fight to protect them and to help reverse the decline in the overall environmental health of the planet.
We set out to continually reduce the harm we do as a company, share what we have learnt and inspire others within our industry to do the same.
Below are some of the first steps we are taking in what we believe to be an essential journey.