BY INNOVATORS FOR INNOVATORS

“Whether you’re taking your first steps onto a kiteboard or setting up for the final maneuver to clinch a world title, we’ve designed and engineered our kiteboarding equipment to deliver the highest performance across all categories. From butter smooth flat water to 10ft surf, you’ll find the perfect setup to suit your riding style.”

Innovation

Real innovation is not an easy dream to chase. It takes constant dedication and hours of designing, building, testing and then doing it all over again. It’s generally not about a quick or simple solution, but more about a big idea that could take years to perfect. Our secret is the combination of designer experience, rapid prototyping, and a group of highly committed athletes and product testers. This led to the concept of “By Innovators, For Innovators”. An alignment between designers working relentlessly to create something new, and riders who are seriously pushing the limits of riding.

Durability

Making products that are durable and last as long as possible without sacrificing performance is another thing that makes us tick. We celebrate the idea of buying something that you really want, knowing it works exceptionally well, and being able to use it for a long time.

SUSTAINABILITY

From being 10 x carbon positive, to our solar powered design center and our relentless pursuit of more sustainable materials and processes, our ethos regarding sustainability and sustainable partnerships truly drives us. Our fundamental aim is to leave the planet better off than when we started.

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