That being said, we really enjoy making products for all riding levels, appreciating that some people are in it to win it, and others simply want to enjoy riding in the moment. These might not even be different people, and could just be how you feel on any given day. If you look a little deeper, you will see that some of our most passionate designers and testers are not always the best riders, so we really enjoy making incredible products for normal people too.
We are one of those brands that loves to focus on innovation, an admittingly overused word in the industry that can often lead to unnecessary change for the sake of change. What we focus on instead, is bringing something new to the customer, or solving a problem, where it truly contributes to your experience. Sometimes the smallest detail, such as how a mechanism clicks in place, or zips closed, can make all the difference to your session. As much as we celebrate the big steps, we also appreciate the finer details.
Conditions vary from strong offshore “Levante” winds ideal for more advanced riders to milder onshore “Poniente” winds with a huge variety of beaches and locations to choose from. In the winter months Atlantic storms brings waves into the area, which increase in size as you head further East.